CALM, the charity which helps to prevent male suicide has taken action to try and raise awareness of the number of men whom take their lives every week by placing 84 hooded male figures on top of the ITV tower.
Simon Gunning, the Chief Executive of CALM stated:
"Achieving our goal of male suicide prevention requires everybody to take a stand. As a society we have to face this awful issue, discuss it and actively work to stop it, which is why we’re particularly invested in making this campaign a success. Project 84 is all about making the scale of the situation very clear and we hope it will drive change and encourage everyone, government included, to come together to take suicide seriously."
Hopefully the action taken here will be the start of that much-needed conversation and a better bereavement and prevention support system.